Year: 2019 | Month: December | Volume 6 | Issue 2
Impact of Digital Marketing on End User Buying Performance Upon Retail Trade Business in UAE: A Case Study
Muhamed Faisal Panikkaveettil Muhamed
Shanavas Moosafintavida
DOI:10.30954/2348-7437.2.2019.4
Abstract:
An attempt has been initiated to emphasize the influence of the rising trend of online shopping on numerous static shop retailers. Retailers encompass of a large segment of people and a bigger population is reliant on these retailers. Therefore, a study has been made to acknowledge the efficacy and impact of digital marketing in the buying behavior of consumers in the retail industry in UAE. The strength of digital marketing permits geophysical impediments to vanish making all buyers and business earth prospective consumers and dealers. Digital Marketing ability is to allow business to connect and create a business deal anywhere and anytime and lays down the influence on the mind of the consumer to buy the product. The arrival of e-stores with their appealing motivations and wide-ranging brands has smacked on their face the fear of ambiguity and dependence. This study also examines the different facets regarding the retail businesses and how are being influenced the various revival processes established to counter e-stores in the contest of existence due to digital marketing in UAE. Though the periodicity of the analysis is less, an active effort has been rendered to educate the situation along with definite proposals.
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